Warpo Toys Rewrites History With Legends Of Cthulhu Kickstarter
One afternoon at the end of 2013, Bryan Katzel was walking through Disney World with his family. They were there on vacation with Bryan’s friend and fellow toy industry veteran Eric LeFeber who had brought along a family of his own. Standing in the The Happiest Place on Earth with the people he loved most Bryan should’ve been happy, but he wasn’t. “A lot of things were happening in my life that made me question why I wasn’t making more of an effort, taking bigger chances to follow my dreams”. In the middle of Disney World, Bryan had experienced a life-changing moment. The next morning when Bryan and Eric’s families met up to explore Animal Kingdom, Bryan announced “We’re going to start a toy company.” Eric was in, and within 24 hours of returning home so was their friend and colleague Tommy Baldwin.
Their new toy company, called ‘Warpo”, is more like a Time Machine than anything else and their founders like passionate visionaries. Today Warpo announced the launch of a Kickstarter campaign to fund their first project – Legends Of Cthulhu, the first retro-styled action figure toy line based on the characters of H.P. Lovecraft.
“Warpo is the toy company we wanted in 1981” says Bryan, now serving as Warpo’s President. “We’re creating collectible figures to sit right alongside our vintage figures from the past.” Bryan, Eric and Tommy are rewriting history. “Our goal is to make toys that are indistinguishable from their retro counterparts.”
Warpo is doing so through Method Manufacturing, a discipline they’ve coined for developing products with distinct artisanal, collectible qualities that refect the manufacturing constraints of the time to achieve astounding authenticity. How would the world of H.P. Lovecraft been interpreted by the major toy manufacturers of the day had they developed Cthulhu as a toy line? Bryan, Eric and Tommy have figured it out, and they’ve pinpointed a moment in time to insert their vision into toy history. By looking at the toy timeline, they’ve chosen just the right moment in time (circa 1979-1981) to rip a whole in the toy timeline and insert their toys as they would have appeared on storeshelves alongside Star Wars, Transformers, Micronauts, and Masters Of The Universe.
Legends Of Cthulhu is a four-figure line of action figures featuring iconic characters from the world of H.P. Lovecraft – The Professor, The Cultist, The Deep One, and Spawn of Cthulhu – created by the revered artists and sculptors who pioneered the look and feel of beloved retro action figures from the 1970s and 1980s. Each figure stands 3.75” tall, has 5 points of articulation, and comes with character-appropriate accessories. Figures will come packaged in a nostalgic, Kickstarter-exclusive blister-card, featuring original paintings by artist Ken Kelly, and the company’s future releases include action figures, plush, playsets, and more.
What’s happening here is northing short of magical. It transcends the toys themselves. Warpo is creating an experience, finely crafted from a blend of nostalgia, talent and sheer will power. They understand packaging would become a huge part of the experience. So many of the details they have paid attention to have brought such a supreme level of authenticity to the project. There is heart and artistry at every level.
For more information visit Warpo.com or discuss in the Forums.
Justin is a Technology Entrepreneur, Futurist, and Raconteur. An avid Atari aficionado, Justin was behind the creation of Atari I/O. He is also a contributing writer at The Retroist under the name Atari I/O. You can follow him at his website http://www.atari.io