In late 1983, as the affects of the video game crash were taking hold, Atari was putting the final touches on a brilliant retail concept that would present Atari as a lifestyle brand and place Atari in retail locations across the continent. Called “Atari Adventure,” the stores would have been a retail experience unlike any other. Atari Adventure mixed ideas of arcades, interactive cinemas, amusement park attractions, computer learning, video game and computer stores, and world’s fair pavilions.
Atari founder Nolan Bushnell spoke at Google about his history, passions, what made things work and what didn’t. It’s a fascinating talk that’s about an hour long and well worth watching. Google has made the talk available on YouTube, and we’ve embedded the video along with stray observations.
“Great eras live forever.” We built this website with that in our hearts. When we remember Atari, often times we remember much more than games. We remember the music, the movies, the feel of the moment we lived in. We’ve created a video to express our love to something that cannot be put in words. It’s our homage to that moment, an overture that attempts to capture everything we love most about Atari and the era it defined. We love Atari, and we hope you do too.
By DeLorean on July 30, 2014 Is July 30th marked in your calendar? It should be. July 30th is Howard Scott Warshaw Day! Not only is it HSW’s birthday, it’s a day to celebrate the works of one of Atari’s most prolific game designers. To celebrate, we’re posting a pretty great Q&A video with Howard […]
By Fard Muhammad on July 28, 2014 | Twitter | Instagram I was into Atari before it was “retro”, but after it was “cool”. In other words, when it “sucked”. Now, though, it’s considered chic or bemusing to wear old Atari logo shirts and caps as the nostalgia movement is in full force in my […]
Microsoft offered Comic Con attendees an early look at what was billed as a rough cut of Atari: Game Over, the upcoming documentary ostensibly about the fabled Atari 2600 E.T. game. Though much has been made about the unearthing of buried Atari cartridges in the New Mexico desert, it does not prove to be the film’s most prominent focus. While the burial is present throughout, the film goes on to tell a larger story of the incredible rise and fall of Atari, once the fastest growing company in American history.
By The Professor on July 21, 2014 Today we begin a new monthly feature we’re calling “Retroist Rewind”. We’ll be looking back at classic episodes from our favorite retro-themed podcast, The Retroist! We’ll post a monthly “Retroist Rewind” feature to the Blog, celebrate our favorite episodes, and discuss the show in the Forums. If you […]
By Fard Muhammad on July 1, 2014 | Twitter | Instagram On July 2, 1984, Warner Communications, after reeling from Atari, Inc.’s massive losses in 1983, sold the home console and computer divisions of the company to Commodore founder Jack Tramiel’s company called Tramel Technology Limited (or TTL). Upon receiving the assets from Warner, TTL […]
By The Professor Recent World Cup enthusiasm has lifted Soccer to new heights of popularity in the United States, as the 2014 US National Team’s performance has fueled America’s interest in the sport even further. With such strong Soccer spirit, I can’t help but think of the incredible story of the New York Cosmos and […]
Atari Is Like A Ship With A Hole In The Bottom, Leaking Water, And His Job Is To Get The Ship Pointed In The Right Direction
By Doctor Octagon on June 11, 2014 | Opinion His name is Fred Chesnais. Currently he’s CEO and majority shareholder of what we once called Atari and their dozen or so employees that remain on the books. His strategy for making Atari relevant again: “Let other people be Atari” by licensing the name to miscellaneous […]