Atari Is Like A Ship With A Hole In The Bottom, Leaking Water, And His Job Is To Get The Ship Pointed In The Right Direction
By Doctor Octagon on June 11, 2014 | Opinion His name is Fred Chesnais. Currently he’s CEO and majority shareholder of what we once called Atari and their dozen or so employees that remain on the books. His strategy for making Atari relevant again: “Let other people be Atari” by licensing the name to miscellaneous […]
By Justin | Retroist | Instagram One afternoon at the end of 2013, Bryan Katzel was walking through Disney World with his family. They were there on vacation with Bryan’s friend and fellow toy industry veteran Eric LeFeber who had brought along a family of his own. Standing in the The Happiest Place on Earth […]
By Justin on September 1, 2004 | Retroist | Instagram In 1983 Nintendo was in talks to license the NES to Atari for worldwide distribution outside of Japan. Agreements were being met, the deal was nearly signed, but history would happen differently. Had a few minor skirmishes been avoided and the resignation of Atari CEO […]
In Moffett Park, a partition of land in Sunnyvale, California carved out between Caribbean Drive and Highway 237, lay the remains of what was once home to boundless imagination, creativity and wonder. Once upon a time this was home to the most magical company on Earth. This was home to Atari. The experience of walking around these buildings was surreal. It felt like a dead theme park. While modern companies and tech start-ups breathe new life into old offices, all you see is what once was. Like an old phone booth sitting broken and unused in the parking lot of an abandoned K-Mart. The phone booth had once been a ubiquitous part of daily life that once housed Clark Kent in his transformation into Superman, now it’s obsolete and the world around it has moved on. These are broken pieces of a fallen once-mighty empire. If you squint you can still see it.